7th Feb, 2007

Thoughts on DRM

Interesting discussions going on about DRM today. Theoretically, it seems like both Steve J and Bill G both agree that the model - at least in its existing form - needs to change. It's one thing on which both executives seem to agree. The difference seems to be in the approach. Rather than issue a manifesto/mandate, we (Microsoft) will continue with our label partners towards our long-standing vision: enabling seamless playback of content in whatever scenarios make sense for the consumer.  Of course, there are many ways to bring that vision to life.

An interesting thing around DRM: is that it has some upsides (blogosphere hate notwithstanding). DRM has enabled a few interesting scenarios, like the Zune Pass subscription service, or video content delivered via the web.

It's a very exciting time, and it's interesting to see how this develops. More later.

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